The only place where a trainer screaming, “COME ON, SALLY, ONE MORE!” could be considered a kindness (gratia : GRA-shyuh; Latin; noun; def: favor, kindness, goodwill).
When a local crossfit gym wanted to rebrand to incorporate a new concept of training and general stewardship of the company and its clients, Gratia was the name. We needed to come up with a new brand that didn’t involve completely gutting or re-painting the existing gym, which was swathed in yellow and gray.
The Colorado landscape is rendered in the style of stained glass, framed in a shape familiar to crossfitters everywhere – the kettlebell. The logo can be used in a standard roundel, as well, with the company name anchored around or to the side. The thick outlines work well in single-color applications, making t-shirt production and other collateral easy to produce.
Unfortunately, Crossfit Gratia is no longer, but its legacy lives on through our hearts. And probably a bunch of yellow shirts.
